Dinner with Dilip Chhabria

I recently had an opportunity to have a dinner meeting with Mr. Dilip Chabbria, popularly known as the Design Guru of India. The meeting was held on the sidelines of a CII conference and Dilip presented an interesting session on his company and its work.

One thing that stuck me was the philosophy of the company. It's 'Wow'. Dilip says that they don't accept an assignment unless they feel wowed at the idea. I am not too sure about the strict implementation of it, but yes almost all his designs (of customized cars at least) would easily elicit a wow from us. He also says that he is the one man design boss at his company.

He takes a decision almost every 5 minutes, which in turn means that the company is highly people-oriented. Another interesting point was his belief that the very nature of work done there is a big employee retainer. When everyone working sees something new unfolding which wasn't there anywhere in the world a couple of minutes ago, it leads to an empowerment seldom achieved in other Industries. Pretty interesting food for thought, this.