Bowled over..Airtel's 'Jayahe' campaign.

I am really impressed by the 'Jayahe' campaign that has been started by Airtel. The amount of airtime that the company has bought over across channels for the initiative is worth noticing. The program does bring my channel surfing to grinding halts whenever I come across it. Bharat Bala productions at it again.Awesome job !

Sample this...Pandit Bhimsen Joshi, Pandit Jasraj, , D.K. Pattamal,Lata Mangeshkar, Pt. Hari Prasad Chaurasia, Ustad Amjad Ali Khan, Bhupen Hazarika, Asha Bhonsle, Pt. Shiv Kumar Sharma, Pt. Vishwa Mohan Bhat, Ustad Sultan Khan, Amaan Ali Bangash, Ayaan Ali Bangash, Rahul Sharma, Vikku Vinayakram, Uma Shankar, Kadri Gopalnath, Ravikiran, E.Gayathri, Pt. Kartick Kumar, Hariharan and Kavita Krishnamurthy have been brought together under one roof to do the album . Not to speak of maestro AR Rahman who has composed the music .

You can view most of their performances online here. You can also listen to the orginal recital of our national anthem by Tagore here.

Translation into English:

O! Dispenser of India's destiny, thou art the ruler of the minds of all people.
Thy name rouses the hearts of Punjab, Sindh, Gujarat, the Maratha country,
in the Dravida country, Utkala (Orissa) and Bengal;
It echoes in the hills of the Vindhyas and Himalayas,
it mingles in the rhapsodies of the pure waters of Jamuna and the Ganges.
They chant only thy name.
They sing only the glory of thy victory.
They seek only thy auspicious blessings.
The salvation of all people waits in thy hands,
O dispenser of India's destiny!
Victory, Victory, Victory, Victory to thee