TCS does it again !

No, This is not abt TCS's quarterly results for sure.
Then ?
Well..More to do with the punchlines that the company comes up with at regular intervals.The latest one titled 'Experience Certainity' is seemingly part of it's just launched multi million dollar 'Branding' campaign. Apart from full page Ads splashed every third day across national dailies , industry sources are indicating towards a strong effort being undertaken by the company to change its perception of a low cost outsourcer.

This also vindicates the urgent need felt at most of the Indian IT firms to scale up to a position offering stronger value addition to customers. IT behemoths have perhaps finally realised that low cost alone won't take them too far in the Global IT services space.

And by the way , nothing is of course too 'Certain' about the punchline in itself.After 'Beyond the obvious' and 'Enjoying every moment of IT' , I guess this is the third one thats coming from the TCS stable in as many years. Hope they definitely catch on to this one.